Question 1Digital Transformation with Google Cloud
After a painful decade tied to a single broadcast vendor, a media group refuses to sign anything that makes future exit expensive. It already runs containers in its own data centres. Which Google Cloud differentiator addresses that concern?
- A.
The breadth of proprietary managed services
- B.
Sustained price reductions on virtual machines
- C.
Commercial agreements with two providers
- D.
Open source and open standards
Show answer
Answer: D
Openness and interoperability through open source and open standards is the differentiator that keeps exit costs and lock-in low.
- A. Standardising on proprietary tooling everywhere deliberately increases switching cost, the opposite of the requirement.
- B. Lower prices reduce the cost of staying; they do nothing to make leaving feasible, which is the board's concern.
- C. Dual contracts give price leverage but leave switching cost untouched if applications use proprietary interfaces.
- D. Open source and open standards lower switching cost for both workloads and skills, which is what lock-in really measures.